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What Is Magento Development?

Magento is an open-source platform for eCommerce sites. It’s one of the most popular platforms for a few reasons. It comes with a responsive theme and the fact that it’s open-source means that you have the advantage of innovations created by thousands of contributors.

Magento itself is impressive. It’s designed specifically for eCommerce, so there are plugins and features that help you handle the specific needs of the industry. Things like SEO, marketing, and user experience are all considered making your configurations easier to manage. While Magento is built to be intuitive and make the job of building a responsive eCommerce site easier, there is still a great deal that a Magento Developer does to make the process seamless.

What Is the Role of a Magento Developer?

Looking over the shoulder of a programmer with a full view of his screen, full of code.

A Magento developer is someone who specializes in working with Magento. Because it’s their specialty, they make the process of working with the platform far more efficient. They’re well versed in PHP, and they are familiar with current updates and modules that make Magento more useful. Magento developers work with many types of eCommerce sites that use the Magento platform. With this extensive background, they can use their expertise to find solutions to make the platform far more user-friendly for your employees and customers.

A good Magento developer will understand your business model, your goals, and how to configure your website for optimal performance. They can make recommendations that are proactive for your success and point out features that business owners might not realize are available. Typically, your Magento developer can create and configure your Magento site, and offer services for maintenance. These skills make the process more efficient for your staff and result in a higher-performing, more user-friendly eCommerce site for your audience.

When choosing a Magento development company, you need to carefully vet their credentials as well as their fit for your particular business model. At PHP Studios, we’re happy to walk you through all of our expertise. Contact us today if you’d like to discuss your eCommerce business.

What Language Is Magento Written In?

Silhouette of a female programmer at a laptop with programming languages above her head in colored bubbles.

Magento is written in PHP. It uses the Zend framework and the MySQL database. If you’re not familiar with these technical terms, you can see why a Magento developer would be advantageous.

There are differences between PHP developers and Magento developers, though Magento developers will be versed in both. PHP developers create their own database structures and code. Magento developers are often modifying code that is pre-written and using structures that have already been developed. Though it’s important that Magento developers also understand PHP development in order to work efficiently with the framework and database in Magento. Many Magento developers will also be developing their own PHP code to integrate with Magento.

Is Magento Better Than WordPress?

Let’s discuss WordPress. This is also a very widely used platform for websites. WordPress can be configured for e-commerce using the Woocommerce plugin. WordPress is often a good choice for websites that prioritize content. For business sites or blogs that exist to update content regularly, WordPress is the most common option. You can add an eCommerce store to these types of websites using a plugin.

WordPress is completely scalable. For smaller business owners, this can be ideal. You can start small, with a lower investment, and grow your business over time with this type of platform. You can integrate eCommerce solutions onto your website with WordPress. With Magento, eCommerce solutions are built-in to the platform.

One of the main differences between these platforms is that WordPress is far less technical. It’s possible to create and maintain a website without hiring expert programmers. We will say that if you don’t have someone with a good knowledge of programming working on a WordPress site, they may find the process challenging. It’s far easier to work with these solutions with a base of knowledge, no matter how user-friendly they make them.

WordPress is a good solution for marketing your website and building a website around content. Often these sites are designed for businesses or center around blogs. Adding an eCommerce store is often not the primary goal of the site. These websites may have several revenue streams or functions to promote a business or service.

Magento is developed specifically for eCommerce. The features are robust. While you can scale either of these options, Magento is the preferred choice for eCommerce sites where the primary focus is on eCommerce.